PlayStation . Training Trico

The Last Guardian is a PlayStation exclusive game about a boy and his giant bird-dog-cat friend, Trico.  Fans were overwhelmingly enthusiastic about the game when it was announced, but that was 10 years ago. So, a few weeks before the game's release, we decided to remind gamers why they were excited for this game in the first place. We created a Facebook Messenger game where you could interact with the mythical Trico, learn about the game mechanics, unlock an exclusive sticker pack, and rekindle your love for The Last Guardian.

Click the button below to open the messenger page and then just send Training Trico a message to start playing. 

Engagement was well above industry standards. in the first two days alone users sent us nearly 500K messages, yielding 84K CTA clicks.

Someone even made a let's play video.

We also helped fans make their own papercraft trico dolls that would follow them with their eyes.