MLB The show 23- own the show

How do you catch lightning in a bottle 3 years in a row? Recruit the most electrified player in the game. Jazz Chisholm Jr. We set out to shock the system and harness Jazz’s high-voltage energy to supercharge our game’s announcement.

Mysterious teasers built anticipation and mass speculation among our fans then we delivered with a live stream featuring ESPN talent Robert Flores and Cleveland Cavaliers all-star Donovan Mitchell to reveal Jazz’s cover and a custom jersey we had made just for him.

Here’s the series of hypnotic social posts with clues we created to drive speculation and anticipation among fans:

If you got an hour to kill here’s a video of the live stream with Robert Flores, Donovan Mitchell, and Jazz Chisholm himself.

Want some behind the scenes footage of Jazz at San Diego Studios? Of course you do!

We also created a trailer about Jazz’s origins in The Bahamas for fans that missed the live stream.

For ‘23 we really wanted to draw attention to the game’s improved co-op mode. That’s why we brought in living legend Derek Jeter to team up with Jazz for a game of co-op.